PORTFOLIO

ENERGRAM APP

Have created non-visual identity as messages, narratives, formulated pitch deck structure, social media strategy and founders personal identity, managed the design for brand identity, landing page and other visual elements

Naming and branding for the new service of delivery fresh and healthy set menu

NAME LOGO AND AIDENTITY
FOR SET MENU DELIVERY
2023

TODAY MENU

ROCKS CERAMICS

In 2020 I managed branding project for the local manufactory of crookery. New name includes meaning of cool, craft, urals mountains region and the logo shows such rocks as plates.

This project was about to separate local pizzeria from its franchiser brand Pizza Mia and create a new name for the similar product. We focused on favourite citizen's food and researched target audience in their behaviour to the new brand name "Ural".
Ural Pizza - its local Russian style pizza.
And also the company added the new product to the menu - Siberian Pasta. The identity and logo was made with using native Ural ornaments and red color.

NAME LOGO AND AIDENTITY
FOR URAL PIZZA
2020

URAL PIZZA

WE ARE TO GO

It is a project to create identity and package for take-away food from healthy cafe WE ARE in Yekaterinburg, Russia

Rebranding project for famous bar in Yekaterinburg - Ogonek. We changed the main concept to "Bar which everyone is talking about" and created a new logo and aidentity

REBRANDING
LOGO AND AIDENTITY
FOR OGONEK BAR
YEKATERINBURG RUSSIA 2019

OGONEK BAR

NATASHA TURKISH BISTRO

It is a concept for Turkish bistro included naming, logo and identity.

This is a concept for matcha bar in take-away format. I managed the team to create a name for it, logo, menu, package and hero.

NAME LOGO AND AIDENTITY
FOR URAL PIZZA
2020

MATCHA LAB.

GALA DINNER WORLD BOXING CHAMPIONSHIP

AND ALSO I MANAGED CLOSING CEREMONY AND SOME SMALL EVENTS DURING WBC

WORLD BOXING CHAMPIONSHIP

In 2019 Ekaterinburg hosted World Boxing Championship. I managed the Gala dinner for top leaders, government and guests of the WBC. The concept was to show visitors the soul of Russians. Some collectives from different nations performed for them: from Russian ballet, folk and modern dances to the gypsy and the Cossacks. In that evening, guests get known differences of Russian culture and all its representatives.

Global Boxing Forum

From December 6-8, 2024, I participated in the Global Boxing Forum in Dubai, a truly grand event for the sport. I enjoyed the open training sessions where fans met their idols, the insightful press conferences with leaders and global media outlets.

The forum also included a welcome dinner for delegates, a congress with representatives from over 170 countries and a cultural finale at the theatre.

EFFECT MO

In the pandemic 2020 tech-beauty brand I'm Mo' asked power women to join online event from its studio in Ekaterinburg. It was 2-days event: one was with free access for everyone and another day only with an invitation for salon's clients. Open-talk was moderated by Olga Chebykina and the head of the brand Marina Molokova. We invited business woman Tatiana Zavodovskaya to the studio and also connected by the zoom the journalist and editor Svetlana Bondarchuk and fitness icon, blogger, Anna Kanyk. We got more than 4500 viewers

EFFECT MO ONLINE EVENT
I'M MO' SALON EKATERINBURG 2020

SAYING "YES!"
TO THE FUTURE

I was excited to present the "YES" Residential Complex, a project born from the belief that the best way to predict the future is to create it, just as Abraham Lincoln said.

The "YES!MEN!" concept was ultimately selected. Presentation created a vibrant and engaging atmosphere, offering valuable insights and opportunities for everyone involved to say "YES!" to an exciting future.

We proposed two concepts for the event: "SVBD" (Freedom) and "YES!MEN". For SVBD, a session was proposed where guests could imagine their ideal future in 2050. As an alternative, «YES!MEN» offered a stand-up presentation in the style of an interview-roast from the Prossecco Show. The final decision was the "YES!MEN!" concept.

MY EXPERIENCE WITH VK FEST

I was delighted to be part of the team that brought VK Fest 2024 to life, culminating in a spectacular two-day celebration in Moscow's Luzhniki Park.

The festival, which spanned several cities including Ufa, Krasnoyarsk and Sochi, reached its grand finale in the capital.

Top Russian music stars and international guests, thousands of attendees, scorching sun, and astonishing figures. The event set a new record for the number of performing artists and bloggers – over 270 – and broke its previous record for the number of activities, reaching 160.

LIONS PROPERTY & BERKLEY

In September 2019, I produced presentation event for the British development company Berkeley and Property Lions from London in Hyatt Regency Ekaterinburg. Ekaterina Loginova leaded a Special ACP Game with questions about UK and development for the guests, and also everyone could "walk" around the apartments in UK using VR glasses

LIONS PROPERTY & BERKLEY EVENT IN HYATT REGENCY EKATERINBURG

WORLD YOUTH FESTIVAL

I had the incredible opportunity to be a part of the World Youth Festival 2024, a significant international youth event that took place in Sirius, Russia, from February 29th to March 7th.

The festival welcomed over 20,000 participants from 190 nations, with a strong presence from the CIS, BRICS, and North Korea. Following the main event, a regional program was held from March 10th to 17th, allowing participants to explore 30 cities across Russia.

Rivera online party

RIVIERA ONLINE PARTY DURING THE PANDEMIC CASE

PHILLIP MORRIS INT/ IQOS EVENTS

Since 2017, I managed events for the IQOS brand held in Yekaterinburg as a Head of Events Department of Red Pepper Events agency. First was the project for beta testing of a product among adult smokers, opinion leaders in Yekaterinburg. Then, IQOS Talks, where I coordinated several public talks with brand ambassadors, for example, Alena Doletskaya on February 9, 2018, and Maria Minogarova on October 28, 2017. In December 2017 I also managed 1 year Anniversary of the brand - IQOS Cocktail, where the editor-in-chief fashion magazine Sobaka.ekb, Ksenia Krutikov-Khalturina leaded an open interview with
IQOS ambassador, famous actor and jeweller, Konstantin Kryukov. In addition, I produced staff party for representers of the product - hostess, sellers, bartenders etc. We asked popular Russian band Fontano to performance live concert for that event.
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In 2018, I held several Plug-ins events, when the IQOS brand integrated with promotional activities in other events of a city, such as festival Oda! Eda in July , food festivals Á la carte festival and "Gastronom" in August, Night eaters of advertising in December, and others.

And one of the top promo event for Iqos was integration into International Music Night festival in June, 2018, where we invited guests to an evening musical event with a DJ set by Ivan Dorn

IQOS STAFF PARTY
YEKATERINBURG RUSSIA DECEMBER 2017

FW MAGAZINE FASHION BRANCH

Negotiations with Advertising Agency FIRMA and organisation of the business breakfast for the audience of clients FW Magazine. Producing lecture about creative advertising in print media from Creative Director Advertising Agency FIRMA Daniil Sergeev

FASHION BRANCH WITH FW MAGAZINE AND CREATIVE DIRECTOR FIRMA AGENCY DANIIL SERGEEV

POP-UP EXHIBITION

Modern artists pop-up exhibition was hold in Scenarium Concept store in 2017: collaboration project between Scenarium and Moscow based art company Artistica with negotiation for choosing appropriate artists and partners, delivery and exposing works
I produced photo shooting with opinion makers and media persons from Yekaterinburg; organised press conference at the champagne bar before; managed opening ceremony with public talk held by curator from Moscow and one celebrity - young famous artist; produced social media photo project when art appears in real interiors; managed PR support - social media posts, publications at media and consultation in points of sale MEDIA

olya slovo Fashion&PR

Producing 2-days education project with blogger and stylist Olya Slovo at Scenarium and Liu Jo boutiques

workshop with alex devyatchenko

Create and produce workshop project with TV host, stylist and lector Feedback School Alex Devyatchenko at Liu Jo and Loft 7.05 places, publication practise part in InFashion Magazine

EVENTS CONCEPTS

During 2023, I designed the overarching creative concepts for multidirectional events, as a concept for biggest Russian event agency, contributing to their successful event portfolio.

SENNDER

FAST FORWARDING ROAD LOGISTICS INTO DIGITALIZATION
In 2022, for a European logistics startup, I developed visual concepts for two key strategies:
In-Person Events for Carriers, and Virtual Events for Shippers,
to drive engagement and brand awareness

MY VIDEO LECTURE IN
BRAND NEW TIME ONLINE COURSE

WHO ARE WE?
WHERE DID WE COME FROM? WHERE ARE WE GOING?

BRAND NEW TIME Online Course

In pandemic 2020 I as a Head of Events Department of Red Pepper Events agency formed the structure and created the name of our own online court for young businessmen, start-upers, in-house marketing managers and students called Brand New Time

BLACK PEPPER EVENTS

In March 2019, I was hit with the realisation that to maintain stable business development and open up new opportunities, after observing the increasing demands of creative agency Red Pepper Events' clients for international partnerships and the development of intercultural and language competencies, the idea to broaden our reach has turned into launching the brand-new company under the umbrella of Red Pepper.

To continue a chain of Peppers, I came up with Black Pepper Events which represented more private and higher-quality events and luxury services on an international scale. I focused on two target groups – corporate companies such as banks, factories, etc., and private clients

LAUNCH EVENT FOR BLACK PEPPER AGANCY
2019

OUR EUROPE FOR THAT YEAR

I created concept for mall that shows truly love from locals to the Yekaterinburg city. During the pandemic It was really hard to travel that is why my heroes walked by the town and played as they were tourists inside the town.

I chose 4 locations and added drawing to the commercial video and prints. First, our locals visited Ural Pisa, then Yekaterinburg Arena was shown as the Colosseum, TV tower imaged as Eiffel Tower and the Europe Mall building became Sagrada Familia.

During the pandemic I created the idea for YouTube show to promote healthy food and present new menu for the "green" organic kitchen cafe in Russia.

PILOT EPISODE
WE ARE GOING TO EAT WITH YOU

YOUTUBE HEALTHILY SHOW

PROJECT MANAGEMENT
& CONTENT CREATION

As a member of the content creation and style team.
I managed team and coordinated all organizational logistics for French Montana's photoshoots, video shoots, and other content initiatives.

My Paris Styling Story

Photographer : @adam.amouri
Creative Director: @cozykos
Stylist: @callmecalvinnymon
Set Design : @amanygogo
Production: @badekaradot
Layout Design: @voronina_e

For the 3M2 brand's Paris event in 2022, I was responsible for styling the shoot and served as Layout Designer, ensuring that the visual presentation perfectly captured the essence of their FW 23/24 collection.

MARIKA KRAVTSOVA IN BEVERLY HILLS

Photographer: Alexandra Genenfeld @genenfeld @genenfeldphoto
Style: Katya Voronina @voronina_e
Model: Marika @marikakravtsova

Beverly Hills, California, USA 2021

#‎voronina_style

This time young promising photographer Alexandra Genenfeld shoot a Russian pop singer, DJ, blogger, designer from Los Angeles and a beautiful mother of three children Sasha Zvereva.
Producer and Katya Voronina inspired by the ideas of the last MET Gala, Scandinavian design and works of Patrick Demarchelier and create project WELCOME TO THE URALS.

The concept of stylisation are using outfits of young Ural designers on the background of Urals landscapes. Scenarium shirt with sneakers D.A.T.E. in a dense forest; asymmetric jacket with trousers and shirt Borismama and silver boots Jeffrey Campbell on the background of the Ural lakes; belt and shirt Ushatava on the railway; space jacket and a metallic dress Cute in a natural amphitheater and SiammSiamm dress

Style concept based on form and cut products. It was very important to use constructive suits, minimalism and lack of accessories. The ideal pare to it became cosmic make-up and hairstyle, which created by hair master Toni & Guy and MAC makeup artist Alexandera Popovа.

A young designer Masha Fish put the final shots in beautiful pictures by adding to each image Californian melody and quotes from legendary RHCP.

#WELCOMETOTHEURALS
photo @genenfeld
star @sashazvereva
outfits @scenarium_official @borismama @ushatava @cute_brand @siammstore
style @voronina_e
mua/hair @popovasush
design @bulatovamasha
#expo2016 #welcometothejungle #rhcp #californication #voronina_style #gashots

WELCOME TO THE URALS!

Project art_Utopia: creating perfect world

Photos show us process: from oldish rooms to perfect interior design and people are going to be ideal advertising pictures. First step took place at not ready photo studio Art using doors, windows, brushes and paints in shooting. You can see inside the reality: that interior, used but stylish second hand clothes, make up as you made it by fingers and hair as you just washed it. Models pose like they had a time-out. Next step will be shooting after opening: perfect walls, make up, hair and super bright, kitsch outfits.

Photographer: Alexandra Genenfeld @genenfeld @gashoott
Makeup: Kristina Kochan @kristina_kochan
Style: Katya Voronina @voronina_e
Models:
Alex @yoheyalex from @artmodelmgmt,
Maria Yagodkina @iamyagodkina,
Anasteysha Sharapova @anasteysha_sharapova from @lindenstaub
Clothes: only vintage second hand
Sunglasses & shoes: @reach_me_down
Place: Art Photo Studio @artstudio.ekb

Yekaterinburg, Russia 2016

#‎voronina_style #utopia # creating_perfect_world #gashoots #lindenstaub

Style: Katya Voronina / Photo: Daria Mayer /hair/mua - Alexandra Popova / Models: Andrew Andreev & Kirill Kirillov / Location: Chelybinsk highway, Russia 2016

wild brothers on the road

EUROPE MALL

Produced 6 advertising campaigns since 2018 till 2021 year. Last was Renaissance for 2021 and 2 events in that concept

Style: Oksana Pavlishina / Photo: Roman Mitchenko / Make up: Kate Katz / Models: Sasha Panika and Svetlana Meisner (ESKIMO)

SCENARIUM CONCEPT STORE

First Scenarium lookbook shooting winter collection 2015, print and distribution in city restaurants and beauty salons

Style: Zhenya Ilyina / Photo: Oussenko Igor / Make up: Kate Katz / model: Dasha Malygina

Style: Zhenya Ilyina / Photo: Oussenko Igor / Make up: Kate Katz / model: Dasha Malygina

Producing launch and lookbook shooting for in-house Scenarium Outwear Brand FW 2016 in Moscow

Manage photoshoot for Scenarium advertising campaign autumn-winter 2014-2015, placement of images in the media and outdoor advertising, writing texts, creating layouts

Manage photoshoot for Scenarium advertising campaign autumn-winter 2014-2015, placement of images in the media and outdoor advertising, writing texts, creating layouts

Style: Oksana On / Photo: Arseniy Jabiyev / Make up & hair: Ernest / Models: Olsen (Modus Vivendus) Tamara (Grace Models)

BISON LEATHER & FUR STORE

Monthly media planning and placement BISON store promotional in press and outdoor advertising, writing texts for publications, creation of layouts, launch page on facebook and its promotion, producing lookbook

Backstage Production Bison Ads Campaign FW 2013
Style: Masha Fyodorova (ex editor-in-chief Vogue Russia) / Photo: Vlad Loktev / Models: Catherine Pochenkova (Aleksandri Models), Laura Zonta / Location: Forte dei Marmi, Italy