katya voronina presents
PrintOnPack in Social Media
SMM concept for the online marketplace of packaging
PrintOnPack.com
Agenda
1
Posts
Start with Mission, Vision, Goals and then show typology of products
2
Stories
Presents products as comics with main customer characters
3
Reels
How to? / DIY / 10 types / etc.
4
Highlights
Characters present products
5
Shop
To show some packaging easy to buy from the IG
CONCEPT
The main idea in Social Media to show potential clients in simple images how they could use the service PrintOnPack.

I offer to create cartoon / anime / comic characters due to the typology of clients and to make them speak!

For example, coffee makers looking for the best packaging will see a nice guy in stories who shows all features of the package in images and comments. I could create some episodes and situations where this CoffeeGuy creates this new brand of coffee and using the service gets the best package for it.

The same for other group of products.

1
Posts

Every day its enough to publish one post / reel with the product according to the weekly topic.


Mostly plan

7 posts (including reels) with the hero about different types of packages:

1) Coffee / tea

The character would be the coffee place owner / ex-barista

2) Beverages

The hero - entrepreneur who start this small brewery with beer and kombucha line

3) Spices

The family, restaurant owners who need to order spices like pepper/salt/sugar under their brand name

4) Cosmetics

Hotel owner orders small packages of shampoo or the woman who started her cosmetic line

Characters:

2
Stories
In stories we will show the slides of a-z process ordering such packages according to the daily post.
For example, on the coffee week we could show how ex-barista is ordering package for small size coffee beans /
In beverages the hero prints this design on the bottles /
Ordering spices the couple could discuss what colors and size of the logo are better /
To print on the cosmetic the woman should discover the best design and create her own brand

3
Reels
In video format we could create tips how to ...
1) Open the cosmetic brand
2) Keep coffee beans fresh
3) Open sugar with the right directions
4) DIY - using service for personal goals like holidays
5) 10 types of the beer and forms of packs for it
6) How to keep fish fresh
7) Jokes with candies
etc.

And also in the video I can contain some stories from the week and show one hero in some situations choosing different packs for his purposes.


4
Highlights
At the highlights we could collect all stories with products and make a marketplace

5
Shop
In future we could create online shop with links to the service and give the opportunity to order packs just from the instagram
Katya Voronina
Marketing Consultant

+371 266 76 588 call
+7 904 380 3631 whats app
iamkatyavoronina@gmail.com

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